6 Powerful SEO Tips for Your Magento Store

6 Practical SEO Tips for Your Magento Store
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Magento is one of the fast-growing eCommerce platforms preferred by most users today. With its high reliability and extensive customized features, it has gained high popularity among online retailers. Whether you are a successful retailer or startup looking to build your eCommerce website and boost conversions, Magento is a highly-recommended shopping cart. But, the success of your online store isn’t limited to the launching an engaging website. You need to add some result-driven SEO strategies to your marketing plan.

Since more and more users are going online, more and more ecommerce websites are launching every day in an attempt to compete; SEO is a primary concern of every Magento user. Though Magento is already an SEO-friendly platform, but several things can be performed to improve the ranking of your online store.

In this post, we will discuss 6 practical SEO tips that will help you improve the ranking of your Magento store while boosting leads.

  1. Use the Latest Version Of Magento

Make sure your eCommerce website is running on the latest version of Magento. Recently, Magento 2 has been introduced in the market which comes with better admin interface and enhanced performance. New releases have best SEO support since they have enhanced bug fixes. So, always use the latest version of Magento while giving attention to rank well in search results. In order to upgrade, you may need to hire a creative Magento development company or if you have coding skills, you can do it on your own.

  1. Create Quality Content

Time was when people used to add 300 to 500 words content on the pages filled with the target keyword phrase. But, gone are the days. Today, Google wants to provide high-quality search results to its audience. If you are delivering poorly-written content, you will have a tough time reaching the top of the organic search results. If you want your Magento store to rank well and achieve good leads, you need to create quality content which provides helpful information to the users.

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Make sure to use headings and sub-headings to divide your content into bite-sized chunks. Moreover, use short paragraphs which are easy to read. You must add 1000 – 3000 words on each page of your Magento website.

  1. Avoid Duplicate Content

Magento or any other eCommerce platform may create duplicate content for different products which are available in more than one category. The online stores having duplicate content are ranked lower by Google and other search engines. Hence, it is essential to make sure that no copied content is available on your e-store. In Magento, it is easy to avoid this situation by navigating to the configuration page -> catalog -> search engine optimization.Now, you need to change the “Used Categories Path For URLs” to No. And, don’t forget to enable the “Canonical Link Meta Tag” option.

  1. Optimize URLs 

Make sure the URL’s of your Magento store do not have any codes. You really need to make the URLs SEO-friendly. In order to do that, go to System -> Configuration ->Web ->Search Engine Optimization -> URL Options, now set Add Store Code to “No”. Once the configuration is saved, product/category codes will not be added to your URLs automatically, making them more SEO- friendly.

  1. Optimize Product Images

You also need to optimize product images on your Magento store while working on SEO. Rather than using a series of numbers and meaningless words, try to write the meaning of images in the titles.You can also add relevant keywords to the titles. Don’t forget to add Alt tags which will improve the visibility of your web pages in search results.

  1. Speed Up Your Magento Website
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Fast loading speed may affect search engine rankings, and this is one of the main factors Google considers while giving rankings.If your online store loads quickly, the visitors will love to access it and Google will reward you for it. Several tips can help you improve the loading speed of your website, some of them are listed below:

  • Use dedicated server or cloud hosting.
  • In order to boost the website speed, you need to Go to System -> Cache Management -> Flush Magento cache.
  • In order to boost the website speed, you need to enable caching features. Simply go to System -> Cache Management -> Flush Magento cache. It will remove all those entries that Magento tracks as its own.

So, these are some of the most recommended and practical tips that can help you make your eCommerce website rank well in search results. If you have any suggestion, please comment in the section below.

Author Bio

Gaurav Mali works as a content marketing & PR manager at Baymediasoft. Passionate about the technical writing; Gaurav Mali has been involved in the cutting edge landscape of web and mobile app development for more than three years.

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