{"id":92,"date":"2020-10-22T12:35:02","date_gmt":"2020-10-22T12:35:02","guid":{"rendered":"https:\/\/www.eseotools.com\/blog\/?p=92"},"modified":"2020-10-22T12:35:02","modified_gmt":"2020-10-22T12:35:02","slug":"how-to-design-your-logo","status":"publish","type":"post","link":"https:\/\/www.eseotools.com\/blog\/how-to-design-your-logo\/","title":{"rendered":"What you should know when designing a new logo"},"content":{"rendered":"

A clear message and appealing signage are paramount to your brand, it will attract potential clients or chase them away. This is where your logo excels, it influences your brand identity beyond your products and services. There are two ways to design a logo: do-it-yourself or hire a professional designer, but is there a difference? This article will discuss what you need to consider when designing a new logo and what free logo makers are available that will provide equal professional quality. <\/em><\/p>\n

How to Design Your Logo<\/h2>\n

1.\u00a0\u00a0 Brand Strategy<\/h3>\n

It\u2019s important to have a good branding strategy, to be connected to your brand and know it inside and out. This includes various factors like the target market, goals, the mission the brand will live by long term, and communicating the brand\u2019s \u2018personality\u2019 to the public. The brand strategy will set the foundation for its design.<\/p>\n

2.\u00a0\u00a0 Brand Design<\/h3>\n

The brand design includes visual elements that characterize your business, namely, color schemes, fonts, images, icons, and symbols. The type of colors you\u2019ll use will set the \u2018mood\u2019 of the brand as colors symbolize different meanings. For example, warmer colors like red symbolize strength, passion, and determination; cooler colors like blue symbolize calmness and wisdom; green symbolizes rejuvenation and freshness. Additionally, using bright or dull colors will affect how people interact with your brand.<\/p>\n

Choosing the type of fonts for your brand is another important aspect to consider. There are thousands of fonts to choose from online, and it needs to match your brand\u2019s personality. Custom fonts will be easy to remember by your target audience and it will make it unique. Avoid using complex fonts that will be confusing to engage with, especially at first glance.<\/p>\n

3.\u00a0\u00a0 Logotype Vs. Logomark<\/h3>\n

You\u2019ll need to consider if you want to use a logotype or logomark for your brand. A logotype includes the name or initials of the company, whereas a logomark will include symbols or icons in the logo. Using a logotype will give your brand more exposure as its name will always be visible to the target audience. This option is also a recommended marketing strategy for small businesses. With careful planning, a logo can also include both symbols and the business name.<\/p>\n

4.\u00a0\u00a0 Originality<\/h3>\n

Originality in a brand is important to attract interest and attention from your target audience. A logo needs to be unique in its appearance and overall impression, and refrain from imitating other brands in the industry.<\/p>\n

5.\u00a0\u00a0 Simplicity<\/h3>\n

Less is more when it comes to a logo design, stick to using one or two fonts and colors, and not too many symbols or icons that will create a cluttered effect. There are thousands of logos competing for a place in their industry, therefore simplicity of design will ensure that your logo is easily remembered and engaged with.<\/p>\n

6.\u00a0\u00a0 Versatility in Visibility<\/h3>\n

A versatile logo should be adjustable in size, otherwise referred to as scalability, so that it fits on billboards, business cards, merchandise, or any other form of advertisement or promotional product without losing it\u2019s visibility. This indicates a professional and high-quality appearance.<\/p>\n

The Really Useful Information Company, otherwise known as TRUiC, offers a wide variety of free resources for entrepreneurs who want to start or up-level their business. They provide in-depth, how-to guides and tools that cover all aspects of starting and owning a small business in the United States.<\/p>\n

Among their free tools is their free logo maker<\/a>, it generates high-resolution logos for your business with zero expectations from you. Creating an account or login is not required to design and download your logo, the site is also user-friendly with only a few prompt questions to determine your logo style, which is downloadable in SVG and PNG format. Your logo will also be scalable for social media platforms and other marketing products like business cards or merchandise.<\/p>\n

Summary<\/h2>\n

Not all free logo makers are equal and it\u2019s important to know where to look once you know what your logo will stand for. TRUiC\u2019s free logo maker is a useful tool for any entrepreneur who wants to save money and still produce high quality and professional logo design for their brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

A clear message and appealing signage are paramount to your brand, it will attract potential clients or chase them away. 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