10 Advanced SEO Techniques that will DOUBLE your Search Traffic!
I have been working full-time as a digital marketer for over five years now. And one thing that I can say with a great level of confidence is that SEO is here to stay! In fact, my recent stint at my local cox deals internet office further confirmed this assessment. Because SEO (which is the acronym for Search Engine Optimization) really does help businesses roll back on their marketing budgets. And in doing so, it helps them to divert money to those working areas that need it more.
Seeing SEO in Action
Basically, whenever you make a Google or Bing search, you see the results of SEO in action. An example will help to make this point clearer.
Suppose that you want to buy a pair of locally-produced belt buckles. Like most people, the first thing that you’ll probably do is fire up a Google search using the terms ‘belt buckles in X (your town’s name)’. The first page of the search results (SERP) will list a number of site URLs (addresses). But you will most probably only click on one – or all – of the first three. And so it is highly likely that you’ll find what you’ve been looking for – and will make an order accordingly.
In this way, one local business (whose URL had been ranking high in the search engine results page), would end up making a transaction with you. And as a result, it would generate a sale, as well as a profit. Now the other online businesses who are selling the same product would not be able to cash in on this advantage. This is because they could not compete in ranking with the website that you chose to interact with. And this is where SEO optimization comes into the picture.
Search Engines and their Website Ranking Criteria
Search engines like Google and Yahoo use a series of criteria to rank websites in their organic (free) search listings. These listings are different from the paid ads that you may see at the top, bottom, and right-hand-sides of the same results pages. SEO techs call these criteria ‘Ranking Factors’, and till date, they’ve managed to identify over 200 of them.
I’ll list a few of the more advanced ones down below, so you (as an SEO newbie) can use them to get your own websites to rank high.
SEO is made possible because search engines rank websites on merit. Those websites which satisfy their criteria are gradually allotted higher placements in SERPs.
The ‘Catch’ with SEO?
The only catch with SEO optimization is that it is a time-consuming process. Once you tinkering with your websites, it’ll take some time (probably in the 3 – 6 months frame) for them to start ranking. And gaining quality traffic (made up of customers who actually make purchases) will take even longer.
But SEO is a good long-term online marketing strategy. And when it is made use of correctly, it can significantly result in companies saving many thousands of dollars in advertising costs. Although some funds still need to be reserved for running paid online campaigns. This becomes particularly necessary in those cases when search engine algorithm updates leave SEOs scrambling for cover. And in a hurry to make instant revisions to their website pages to stay ahead of their competition.
Ten Advanced SEO Techniques to Get More Search Traffic
Over here, I’ve listed ten SEO techniques that will allow your websites to receive more user-traffic. Five of these are specifically related to content, while the other half pertain to different website sections.
- Long-tail Keyword Insertions
- Organic Keyword Insertions
- Keyword-Niche Specificity
- SEO Content Formatting (H1, H2, H3…)
- Content Readability
- Page Loading Speed
- Website Loading Speed
- Light Graphics Addition
- Mobile Optimization
- Social Media Circulation
Long-Tail Keywords Use
From the SEO perspective, long-tail keywords are the most valuable. These are short phrases that narrowly talk about a particular product or service. So ranking well for them can greatly increase product sales for companies in the long-run.
Organic Keywords Use
Keywords should always be inserted organically within the website content (text). Otherwise, they tend to stand out like ugly pillars – which greatly put readers off!
Keywords Specificity
It is very important that keywords should match the industrial niche of the website.
SEO-styled Content Formatting
SEO-styled content formatting includes the use of focus-keyword containing H1 and H2 tags. These comprise a very important ranking factor.
Content Readability
Website content should be written using fairly simple, everyday diction. And this is especially important for business websites.
Page Loading Speed
Page loading speeds above the recommended 3 seconds mark can lose readers’ attention. And so they need to be optimized against for both PC and Mobile viewership.
Website Loading Speed
The same applies to the complete website loading speed.
Usage of Light Graphics
Light graphics usage is greatly recommended for speeding up website loading times. Popular choices include JPG, TIF, and PNG file formats.
Mobile Optimization
As per the latest search engine regulations, all websites should ideally be geared for mobile viewing.
Social Media Circulation
Not a ranking factor in and of itself, social media sharing greatly helps to increase the traffic on your website pages. Some Cox Internet Plans technicians actually swear by this, in fact – based on a conversation that I had just last week.
