Marigold Banquets ‘N’ Conventions Goes Digital: IKF’s Social Media and PPC Strategy That Drove Bookings

The location is the focal point of any event that is remembered, and Marigold Banquets ‘N’ Conventions, with its opulent locations for weddings and corporate functions, recognized that they required more digital visibility. The expectation was to present the sophistication and versatility of their services through a digital presence that would appeal to their target market. That’s where IKF stepped in, delivering excellent social media services and performance marketing services in pune with tailored strategies designed to boost online visibility and generate more bookings.

If Events Need a Grand Stage, So Does Your Brand — IKF Delivered a Show-Stopping Digital Experience

When we interviewed IKF regarding their strategy for Marigold Banquets ‘N’ Conventions, they told us that building a digital presence is similar to preparing the stage for a big event—each piece must fall into place to make a lasting impression. IKF was tasked to rework the brand’s social media strategy and emphasize content that would reflect luxury, flexibility, and the human element behind the brand.

The primary goal was to:

• Showcase the luxury and versatility of Marigold Banquets ‘N’ Conventions.
• Move away from generic posts and instead focus on real-life experiences, such as weddings, corporate events, and the beauty of the venue.

Good content, like great decor, sets the vibe — IKF made sure it turned heads.

IKF’s strategy was built around three core pillars: luxury, versatility, and the human touch.

• Content Strategy: IKF adopted a minimalist style, focusing on showcasing Marigold’s elegance and flexibility. The content highlighted how Marigold could host events of all sizes—from small, intimate weddings to large corporate gatherings. Every post was crafted to emphasize attention to detail and luxury.
• New Messaging & Emotional Appeal: “We reframed the message to portray Marigold as one-stop luxury spot with catering and tailor-made services,” IKF said. Behind-the-scenes content also provided fans with a glimpse into the effort that goes into making each event memorable, making the brand more personal and relatable.
• Community Engagement: IKF targeted couples planning weddings, businesses hosting corporate events, and individuals seeking event spaces. The content was solution-focused, showcasing Marigold’s capability to host both small, elegant gatherings and large-scale events with ease.

Luxury that speaks offline must echo online 

IKF executed the strategy with precision, developing a content calendar that kept the audience engaged with a variety of posts:

• Event Promotions: Posts showcasing the food, decor, and overall ambiance of events held at Marigold Banquets.
• USP Posts: Focusing on the flexibility of the venue, high-end services, and stunning designs.
• Employee Spotlights: Behind-the-scenes entries capturing the sweat and tears of Marigold staff so that the brand can better connect.
• Informed Posts: Sharing event planning advice, wedding trends, and corporate event suggestions, giving value to readers.

IKF embraced different types of social media content, from short videos and static posts to special holiday messages, all in line with the brand tone and appearance.

Great events are remembered by their guests — great strategies by their results

IKF’s efforts led to impressive results:

• Brand Awareness & Positive Sentiment: Marigold Banquets ‘N’ Conventions became recognized as a luxury event provider, enhancing their reputation for excellence in the industry.
• Increased Engagement: Posts featuring stunning photos and employee spotlights were well-received, driving higher interaction and connection with the audience.
• Boost in Bookings: The engaging posts resulted in a clear rise in event bookings, proving that the content resonated with potential customers.

Just like event planning, success is an ongoing process — IKF has set the stage for Marigold’s continuous growth

IKF’s social media and PPC campaign transformed Marigold Banquets ‘N’ Conventions’ digital presence. By focusing on luxury, flexibility, and human touch, the venue was put in the spotlight and managed to position itself as the first luxury venue to go to for events.

IKF’s ability to craft a tailored strategy that spoke directly to the target audience helped Marigold Banquets stand out in a competitive market. If you’re ready to strengthen your digital presence and drive more bookings, IKF has the expertise to take your business to the next level.