As search engine is one of the most important reasons because of which people land on a web page, SEO remains an important component of a website’s success. If you want to obtain a better understanding of SEO and the effect it may have on your website you first need to explain upon on which factor you can build once you hire SEO experts.
Here are the 11 basic SEO terms for the beginners.
SEO stands for search engine optimization. It is the process of improving the ranking on the webpage. The higher the website rank in the result of the search, greater the chances that visitors will see your site. SEO helps to make sure that the website is reachable to a search engine and improves that the site will be indexed and ranked by the search engine. If you want to make Google very likely to include your article as one of the top results whenever someone searches for the keyword, SEO works as a magic in your article.
It is a key to the successful website. A keyword is a phrase or single word which is of particular importance of web page. The longer and more specific words are called long-tail keywords. Throughout your content, by adding targeted keywords you can send relevancy signals to the search engine for a given query. As a website owner or a content writer, you want the keyword on your page to be appropriate to what people are searching for so they have a better chance of finding your content among the results.
To use in the search engine optimization campaign keyword research is the process of identifying best keywords for a particular business. SEO experts use the number of tools and tactics that are likely to work well for your particular business.
Creating a sitemap is easy but sitemaps are not mandatory but they do provide search engines with details about how to interpret and potentially better rank web pages. On a website that can be opened by visitors or search engine crawler a site map is an outline for all the pages. The sitemap is often placed on a website as the way of directing search engine crawlers to the pages that they should crawl.
Content can be consist of a written material, for example, blog post, product description, and videos. It is the material which is consumed by a website visitor. When it is used as a part of an SEO campaign, it tells the search engine crawlers that how valuable your website is and it provides the material which people can share on social media. Content must be a part of a solid content market strategy, which defines what content should appear on your website, and who should create it, when it should be created, and what goals it should achieve for your SEO campaign and website as a whole.
A 301 redirect is a permanent redirect from one URL to another. This redirect sends site visitors and web crawlers to a different page that the one they have requested. They are also used to avoid broken links and keep authority when renaming a page or a domain.
On the internet when they update a page, indexing is the process that search engines go through. After crawling. The data is kept and sorted to facilitate information retrieval. If the page is not indexed then there is no chance for it to rank. To find out how many pages of a website are presently indexed you can use search engine operators such as site.
On a website, this code helps search engine to provide additional information about the content. There are hundreds of schemas types which are associated with a different set of properties. Commonly used schemes include events, reviews, products, locations and creative works. A schema is recognized by Google and bling. Adding schemes will increase the chances of getting SERP features.
SEM stands for search engine marketing. In order to achieve maximum exposure for your website, within the search engine, SEM is frequently used to describe acts which are linked with research, submitting and positioning a website.
Black hat SEO
In western movies, the term black hat is invented to differentiate the bad guy from a good guy. Black hat SEO is a set of practices which are generally used to increase a site or page ranking in the search engine. Black hat SEO consists of all the strategies and tools that illegally operate the search results that are in the favor of using this business. Using all this search engine optimization strategies will get your site punished by Google.
White hat SEO
White hat SEO refers to all the legal tools and strategies that SEO experts can use to build their search engine optimization campaigns. When you are trying to improve your website’s online presence, white head SEO practices are approved by search engines and avoid any manipulating of the search engines. White hat SEO is often used by those who intend to make long-term investments on their websites.
Once you understand these 13 basic terms, for better learning consider hiring SEO experts like WEBii to help you dig deeper into SEO and the advantages it will provide to your business. These experts will have a deep knowledge of every part of SEO and can help you to produce an online presence that is as observable as your business deserve.
Nancy Lamas is an SEO specialist. She has the more than 10 years of experience in SEO agency California. She loves traveling and has traveled to 15 countries. She writes on social media, emails, mobiles, and analytics. Around the globe, she has helped hundreds of SEO business.