“If your business is not on the Internet, your business will be out of business”
- Bill Gates
“Business without branding and digital marketing is like a fish without water”
- Digital Marketing Limited
The two small yet powerful quotes tell you how crucial Digital Marketing has become to keep thriving.
There are 8353 job openings for freshers in the field of Digital Marketing only in Delhi, as per naukri.com.
Why Delhi has so many job openings?
Well, it is a national capital of India and is one of the top cities that has seen remarkable changes in the expansion of businesses. Moreover, Delhi has numerous digital marketing agencies, advertisement firms, and companies that have in-house teams of digital marketers.
Delhi serves a hub for commercial establishments and startups, the consequences of digital marketing, and online advertisements are experienced the most.
With the huge increase in smartphone users in India, the strength of Digital Marketing is increasing significantly; Delhi is no exception. The number of people spending time on the Internet is increasing drastically, thereby opening the door of opportunities for digital marketers.
As a result, there is a huge increase in the number of people who want to become a successful digital marketer. Now, this increases the number of people applying for a digital marketing course in Delhi.
India is an emerging digital economy today. After China, India has the second-largest online market with 560 million Internet users. We are living in a digital era, where everything has gone online. The way people earn, shop, and live, everything is affected by the things they see over the Internet. Every kind of information is at your fingertips if you have a smartphone and the Internet.
What is Digital Marketing?
Advertisement of your business, products, or services via digital channels is referred to as Digital Marketing. It includes the strategies that are made to achieve business goals making use of online channels that include search engines, social media platforms, emails, content creation so that the potential customers are engaged.
The marketers look for ways to enhance their brand visibility or drive potential customers for purchase, and here digital marketing tools come into play. Digital Marketing has become crucial for every industry regardless of the size, sector, or geographical location. It has become the need of the hour for entrepreneurs, organizations, and individuals to achieve desired growth.
With all the negativity created by Covid-19, Digital Marketing has still seen a growth to interact with users and influencers for an effective drive, amidst the crisis.
According to the ‘Digital Marketers’- “From understanding, ideation, positioning to execution, digital marketing providers marketers with innovative tools and flexibility to run their campaigns. This new marketing drift has also created an essential role in every marketing division”
Digital Marketing as a Career
In the present scenario, where most of the careers are facing a crisis, digital marketing is considered to be an extremely lucrative and attractive career. The reason is that digital marketing is a consistently evolving industry.
In India, the scope of Digital Marketing will reach USD 160 billion by 2025, which is around thrice the present value, according to a report by Goldman Sachs. The report also states that spending on digital advertisements will reach INR 25000 crore in India.
The need for transition is felt by more and more organizations every day, the segment eventually experiences double-digit growth. This creates the demand for qualified and skilled marketers who can be expected to show their expertise in the domain that may include content strategy, social media marketing, search engine optimization, and online advertising as well.
The skills required for digital marketing are not taught in the school or college, so employers are looking for candidates with marketing qualifications and experience. Though this may be the industry that is open for all; that means you can start your career without prior technical knowledge, though it may be beneficial.
The Digital Marketing domain is so wide that the skills required may vary from employer to employer. You need to adapt to the changes frequently and use best practices which makes digital marketing an innovative field.
Some of the key components of Digital Marketing are:
- Search Engine Optimization
- Search Engine Marketing (SEM) including PPC (Pay Per Click) advertisement.
- Email Marketing
- Social Media Marketing that includes YouTube, Facebook, Insta. gram, Twitter, etc.
- Marketing Automation
- Content Marketing
- Web Analytics
- Mobile Marketing that includes SMS
- Growth Hacking
- Digital Advertising
With such a diverse range, you can choose any of them, or even many of them to make your career. This is all about your interest. The more you are interested, the more opportunities are there for you.
Communication skills are a must for digital marketers. As it is ultimately the customers or end-users that are your target. The potential buyers or customers are the ones whose reviews tell that your marketing strategies are effective or not.
Scope of Digital Marketing
The industries today are training their workforce to embrace digital technologies because they have felt that digital marketing would play a vital role in the future. With so innovative and the growing advancements in the technical field leads to innovation in content delivery.
The emerging trends in digital marketing include the enormous growth in video consumption, the tremendous rise in OTT platforms, and a significant surge in voice search activity that is driven by virtual assistants such as Google Assistant, Apple’s Siri, Amazon’s Alexa, has transformed the way people interact with each other.
The ever-changing business dynamics have made it important for digital marketers to continuously upskill themselves in order to adapt to the latest tools and techniques.
With the increase in the number of people going online for searching the quality content, shop their groceries or apparels, consume video content, or follow their interest or even earn online, digital marketing will continue to be one of the most feasible ways for reaching potential customers.
A career in Digital Marketing is definitely promising. You can take up an online training course for getting a certification, as certification will bring you on the top of the list of preferred candidates. You only need to register yourself to go for hassle-free learning and get certified.